The Bengaluru advertisement by-laws is a policy document that focusses on removing visual pollution from the city and guides and governs the design, display, construction, installation and maintenance of all outdoor advertising, public messaging and signage. Three key public purpose considerations anchored the policy – (i)environment, (ii)traffic safety and (iii)aesthetics.
The policy was notified by the high court, Karntaka in 2018 as BBMP Outdoor Signage and public messaging by-laws.