BBMP Outdoor Signage & Public Messaging Policy and Bye Laws, 2018

BBMP Outdoor Signage & Public Messaging Policy and Bye Laws, 2018

Jana USP drafted the 2018 policy and associated by-laws for outdoor signage for Bruhat Bengaluru Municipal Corporation. There are three key “public purpose” considerations that anchor the proposed policy: environment, traffic safety, and aesthetics. A radical departure from the earlier policy, it will lead the way for other Indian cities to follow.

The aim is to prevent all commercial billboards and hoardings on public streets – also referred to as Right-of-ways (RoW) – and to establish a comprehensive system of controls governing the display, design, construction, installation, and maintenance of outdoor sings and public messages, in order to:

  1. Prohibit commercial advertisement displays in public Right -of-ways;
  2. Promote traffic safety by minimising distractions due to signage;
  3. Prohibit usage of materials for signage and advertisement display which are harmful to the environment
  4. Allow businesses with individual expression in graphics by encouraging flexibility in innovation and design;
  5. Regulate signage which is compatible with the surrounding neighbourhood;
  6. Maintain legibility and uniformity in design of signage and advertisement displays through regulation of size, colours and proportion;

Allowance of non-commercial signs and public messages to be displayed in all authorized signage displays.

BBMP Outdoor Signage & Public Messaging Policy and Bye Laws, 2018

BBMP Outdoor Signage & Public Messaging Policy and Bye Laws, 2018

Jana USP drafted the 2018 policy and associated by-laws for outdoor signage for Bruhat Bengaluru Municipal Corporation. There are three key “public purpose” considerations that anchor the proposed policy: environment, traffic safety, and aesthetics. A radical departure from the earlier policy, it will lead the way for other Indian cities to follow.

The aim is to prevent all commercial billboards and hoardings on public streets – also referred to as Right-of-ways (RoW) – and to establish a comprehensive system of controls governing the display, design, construction, installation, and maintenance of outdoor sings and public messages, in order to:

  1. Prohibit commercial advertisement displays in public Right -of-ways;
  2. Promote traffic safety by minimising distractions due to signage;
  3. Prohibit usage of materials for signage and advertisement display which are harmful to the environment
  4. Allow businesses with individual expression in graphics by encouraging flexibility in innovation and design;
  5. Regulate signage which is compatible with the surrounding neighbourhood;
  6. Maintain legibility and uniformity in design of signage and advertisement displays through regulation of size, colours and proportion;

Allowance of non-commercial signs and public messages to be displayed in all authorized signage displays.

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